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User Testing : Bowel Cancer


Working with University College London, on a DH commissioned project, to test out with people with lower health literacy if the complexity of the information contained in the Bowel Cancer screening instructions was having a negative impact on uptake. We found out that many people did not understand a significant amount of the complex medical terminology in the instructions. This feedback led to a new simplified version being issued.

“I’m wondering sometimes with these things whether it isn’t better to have the common word before the technical, so piles (haemorrhoids), just because seeing those words that are hard to pronounce can put you off.”
“I’ve never really known an awful lot about cancer, and how it spreads and what happens so that again seems to make it quite sensible and slightly not too scary. ”

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